Audience engagement happens when your brand has a strong identity: so much that it is felt and sensed.
Strategic positioning defines the basis of your Brand. Setting its values, culture and tone allows for its personality to emerge.
First impressions are often visual. Your Brand's graphic component leads the eye and informs the audience about who you are.
The Design's system guide indicates visual do's and don'ts and informs the shape and tone of what is published under your Brand's name.